One of the necessary but essential jobs brokers dread is telling sellers that some things they love most about their home are the very things buyers will like the least. This uneasy, but unavoidable conversation can be hurtful to some sellers, who confuse a broker’s well-meaning marketing advice with criticism – ultimately hurting a quick […]
Staged properties sell 72% faster and at a higher price accordingly to The National Association of Realtors. With years of experience in decorating and staging, Annie Alexander is able to transform spaces and sell homes efficiently and for an average of 95% of the listing price. See the power of staging a home. Click the […]
By Barbara Laken and Annie Alexander Many buyers today prefer properties referred to as “turn-key;” new or fully re-modeled homes in perfect move-in condition. Inarguably, a “turn-key” residence offers the most stress free way to move into a new home. But convenience comes at a price – which in the case of the turn-key home, […]
By Barbara Laken and Annie Alexander The Problem: How to transform a small vintage bathroom into a sophisticated en-suite spa for guests in need of a bit of serenity and a good shower. When Linda Trilla DiDonato, a well-known Chicago interior designer and her husband, Peter DiDonato, purchased an elegant but well-worn vintage lakefront apartment […]